SEO (Search Engine Optimization) tips and tactics

How to Make Your Content Stand Out?

1. Focus on Quality Content

• Always try to write contents in bullets. It makes easier for end user to read and understand your content - increase curiosity to read further

2. Use Eye-Catching Headlines - Great headlines start with great content. 

• Always use catchy headlines to grab the reader’s attention.
• Headlines should relates to the current user requirements.

Eg: Use “Get More Visitors with These SEO Best Practices!" instead of “SEO best practices”

Many tools are available in market that you can use to write unique headline.

3. Incorporate Visuals

• Less text = more engagement
• Use visuals such as images, infographics, and videos to help your content stand out
• Infographics can help in building high-quality backlinks

In a survey of more than 300 marketers, 53% said that visual material was a part of 91-100% of their published content.

Visuals like charts, graphics, color design and images increase readership by 80%.

4. Use Unique Voice

• Create your own writing voice and style to give your material more personality.
• Use AI tools to get help but be original - Google loves honest attempt
• Google is updating its algorithm to lower rank of copied AI contents

5. Make Content Shareable

• Use social media and other platforms to help your content reach a wider audience - to increase footfall on your page
• Leverage social media to promote your content and drive more traffic to your website

6. Use Reliable Sources

• Make sure you cite reliable sources and back up your claims with evidence.

7. Incorporate Internal and External Links

• Use internal and external links to help readers find more resources - to add more value to your content and increase page rank

8. Connect with Audience

• Connect with your readers by writing in a conversational style
• Try to keep reader engaged with your content - help to improve your ranking as the reader will stay longer on your page
• Keep your content up to date with fresh and relevant content. 

9. Monitor and Analyze Results

•  Track the performance of your website and make changes as needed.